Josh Gallivan is an international fly fishing guide based in Jackson, Wyoming. His commitment to river conservation and ecology inspired a design strategy that highlights the lifestyle of fly fishing rather than the sport of catching a fish.
I drew inspiration from the original branding of the U.S. National Park Service, as well as old imagery from Field & Stream magazine to create a logo and identity that evokes a classic and true sense of what it means to be in and a part of the river.
Many men go fishing all of their lives without knowing that it is not fish they are after.
Henry David Thoreau