Josh Gallivan Fly Fishing

Josh Gallivan Fly Fishing

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Josh Gallivan is an international fly fishing guide based in Jackson, Wyoming. His commitment to river conservation and ecology inspired a design strategy that highlights the lifestyle of fly fishing rather than the sport of catching a fish.

I drew inspiration from the original branding of the U.S. National Park Service, as well as old imagery from Field & Stream magazine to create a logo and identity that evokes a classic and true sense of what it means to be in and a part of the river.

 
 
 
 

Many men go fishing all of their lives without knowing that it is not fish they are after.

Henry David Thoreau